Instagram to bring in version of PG-13 system to protect children, says Meta

Company says rules similar to US parental guidance' film rating will be applied to teenagers' accounts

Instagram is to adopt a version of the PG-13 cinema rating system to give parents stronger controls over their teenagers' use of the social media platform.

Instagram, which is run by Meta, will start applying rules similar to the US parental guidance" movie rating - first introduced 41 years ago - to all material on Instagram's teen accounts. It means users aged under 18 will automatically be placed into the 13+ setting. They will be able to opt out only with their parents' permission.