Pediatricians take lead on vaccine messaging as US flu season begins

CDC says it will not continue wild to mild' campaign despite second worst child influenza season on US record last year

As flu season begins in the US, following the deadliest flu outbreak in children outside of a pandemic since record-keeping began in 2004, pediatricians are taking the lead on vaccine messaging.

The US Centers for Disease Control and Prevention (CDC) does not plan to resume its wild to mild" flu vaccination campaign, which was halted in the midst of the record-breaking flu season.