Beware These Black Friday and Cyber Monday Shopping Scams

Black Friday sales officially start Friday, November 28, and run through Cyber Monday, December 1, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it's over.

• Follow our live blog to stay up-to-date on the best sales we find.

• Browse our editors' picks for a curated list of our favorite sales on laptops, fitness tech, appliances, and more.

• Subscribe to our shopping newsletter, Add to Cart, for the best sales sent to your inbox.

• Sales are accurate at the time of publication, but prices and inventory are always subject to change.

Holiday shopping season is ripe for scammers, as consumers rush to find and take advantage of some of the best discounts of the year, and potentially overlook red flags that signal fraud. Security researchers are warning of an uptick in scams capitalizing on the Black Friday and Cyber Monday hype. Fraudsters know that they can prey on shoppers' sense of urgency and excitement for limited-time, exclusive deals-and AI is making these campaigns even more difficult to spot than usual.

New data from McAfee suggest that nearly half of Americans have come across an AI-powered scam while shopping, from deepfakes impersonating celebrities pushing promotions to near-flawless spoofed websites that steal your credit card information.

Black Friday and Cyber Monday shopping scams

Spoofed websites are a common type of a scam, and fraudsters use holiday shopping season to trap users with fake retail sites and sales pages that look legitimate but are actually just collecting data like your login credentials and payment information. Scammers will use stolen assets like logos and product photos from known and trusted brands, and AI makes it easy to set up a convincing (but fake) small business website with elements like a customer service page and consumer reviews in no time.

Another shopping scam facilitated by AI is the impersonation scam. You think you're watching a popular influencer or celebrity promoting an exclusive deal or product giveaway on TikTok or another social media platform, but it's actually a deepfake. If you click through to enter or buy, you'll land on a counterfeit page (as outlined above) designed to steal from you.

According to Google's November fraud and scam advisory, scammers can get eyes on their content by hijacking search terms for Black Friday sales, running deceptive ads, or pushing deals on social media. Fake storefronts may appear as sponsored links, which are easy to overlook if you're in a rush to make a purchase.

Of course, you may encounter other common holiday scams, such as fake shipping notifications that request payment in order to resolve a delivery issue as well as account verification scams that prompt you to confirm personal details. These phishing and smishing campaigns use standard scam tactics like impersonating a legitimate company or service and sending a fraudulent link that collects your bank information or username and password combination.

Black Friday and Cyber Monday scam red flags

When shopping holiday deals, slow down enough to look for common signs of scams. Fraudsters will use urgency-such as a limited time to secure a deal or a limited number of items left in stock-in hopes you won't think before you buy. You should also be wary of any deal that is too good to be true, or a promotion with especially low prices that are out of line with other sales on similar items. This includes influencers pushing "exclusive" opportunities. If you are purchasing from a small business you don't know, google the brand and read third-party reviews to see whether it is legitimate.

Instead of clicking links from emails, texts, and social media posts promoting sales, go directly to the retailer's website and search for the deal. If you do click through, check the URL carefully to ensure it is legitimate (scammers may use homoglyphs that avoid detection at first glance) and look for website elements that real companies have, such as a privacy policy and address. If you see a promotion on social media, check the creator's account to see when they joined the platform, what they've posted in the past, and whether they are verified.

Beware of any site that requires you to pay with a gift card, cryptocurrency, or bank transfer versus a credit card, which has some protection in the case of fraud. Legitimate retailers will use legitimate payment methods.

Finally, never enter your login credentials unless you've confirmed that the site you're using is trustworthy. This includes delivery services and your Amazon and PayPal accounts, all of which scammers may pressure you to "verify" in order to resolve a billing or delivery issue.

Are Cyber Monday deals worth it?

In short, yes, Cyber Monday still offers discounts that can be rare throughout the rest of the year. If there's something you want to buy, or you're shopping for gifts, it's a good time to look for discounts on what you need, especially tech sales, home improvement supplies, and fitness tech. Of course, if you need to save money, the best way to save is to not buy anything.

What stores have the best sales on Cyber Monday?

Nowadays, both large retailers and small businesses compete for Black Friday shoppers, so you can expect practically every store to run sales through Monday, December 1, 2025. The best" sales depend on your needs, but in general, the biggest discounts tend to come from larger retailers that can afford lower prices: think places like Amazon, Walmart, Target, Best Buy, and Home Depot. You can find all the best sales from major retailers on our live blog.

Are Cyber Monday deals better than Black Friday?

Black Friday used to be bigger for major retailers and more expensive tech and appliances, while Cyber Monday was for cheaper tech and gave smaller businesses a chance to compete online. Nowadays, though, the distinction is almost meaningless. Every major retailer will offer sales on both days, and the smart move is to know what you want, use price trackers or refer to guides like our live blog that use price trackers for you, and don't stress over finding the perfect timing.

Our Best Editor-Vetted Cyber Monday Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds - $219.99 (List Price $249.00) Apple iPad Air 11" M3 128GB WiFi Tablet (Space Gray) - $449.99 (List Price $599.00) Dell 14 Premium DA14250 (Intel Core Ultra 7 255H, 512GB SSD, 16GB RAM, 2K Display) - $999.99 (List Price $1,549.99) Sony WH-1000XM5 - $248.00 (List Price $399.99) Blink Outdoor 4 1080p Wireless Security Camera (5-Pack) - $159.99 (List Price $399.99) Amazon Fire TV Stick 4K Plus - $24.99 (List Price $49.99) Shark AI Ultra Matrix Clean Mapping Voice Control Robot Vacuum with XL Self-Empty Base - $249.99 (List Price $599.00) Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) - $329.00 (List Price $399.00) WD 6TB My Passport USB 3.0 Portable External Hard Drive - $136.45 (List Price $179.99) Samsung Galaxy Tab A9+ 10.9" 64GB Wi-Fi Tablet (Graphite) - $139.99 (List Price $219.99) Deals are selected by our commerce team