Should kidfluencers be banned? That’s the plan in the EU

With the top kidfluencers in the world earning millions a year, leaders in the EU are worried the lure of lucrative sponsorship deals may tempt some parents to expliot their children in sponsored posts online. So this week, the EU announced plans to ban social media platforms from providing financial or material incentives for kidfluencing. Experts says Canada needs to come up with its own law.