Cowboy saddles up with a new owner
Another independent rides off into the sunset. | Image: CowboyThe Brussels-based electric bike company has officially closed its deal to be acquired by ReBirth Group Holding, which also owns cycling brands Peugeot, Gitane, and Solex. The transaction includes new, undisclosed funding from ReBirth as well as 15 million ($17.6 million) from existing shareholders. The funding will be used to restart production and deal with a backlog of spare parts, the companies say.
Rebirth is the parent of Re-cycles, the French manufacturer of traditional bicycles that took over responsibility for Cowboy's e-bike assembly operations earlier this year. Cowboy was plagued by issues in 2025, including delayed deliveries ...