Revealed: how Toyota uses retro-style games and prizes to urge US workers to lobby politicians
by Dharna Noor from Environment | The Guardian on (#729DN)
Games such as Dragon Quest used to mobilize workers to back corporate goals including relaxing environmental rules
Toyota, the world's biggest carmaker, is using retro-style video games to rally its US workforce behind its corporate goals, including lobbying to relax environmental rules, the Guardian can reveal.
Through an internal platform called Toyota Policy Drivers, employees can play games with names such as Star Quest, Adventure Quest and Dragon Quest, earning prizes by engaging with company messaging about policy and by contacting federal lawmakers using company-provided talking points.
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