ITV agrees to invest £3m in fitness app created by Joe Wicks
by Joanna Partridge from US news | The Guardian on (#72GBD)
The Body Coach app, launched in pandemic, will advertise on ITV's channels and video platform ITVX under deal
The broadcaster ITV has agreed to invest up to 3m into the health and fitness app The Body Coach, created by Joe Wicks, who shot to fame by getting people exercising in their living rooms during the Covid pandemic.
It is the latest deal made through the group's media for equity investment fund ITV AdVentures Invest. As part of the agreement, The Body Coach will advertise on ITV's channels and its video platform ITVX.
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