Ban on TV junk food advertising before 9pm comes into force in UK

Watchdog will also monitor online ban for high fat and sugar products as part of wider effort to tackle childhood obesity

A ban on junk food advertising on TV before 9pm and a total ban online has come into force as the government attempts to tackle the childhood obesity crisis.

Under the rules, which will be enforced by the Advertising Standards Authority (ASA) 13 categories of products can no longer be advertised on TV before the watershed or at any time online. The banned products are high in fat, sugar and salt.