SanDisk Says Goodbye To WD Blue and Black SSDs, Hello To New 'Optimus' Drives

SanDisk is retiring the WD Blue and WD Black SSD brands and replacing them with a new "Optimus" line that carries the same model numbers as its predecessors. The move follows Western Digital's late-2023 decision to split into two companies -- one retaining the WD name for hard drives sold to NAS and data center customers, the other reviving SanDisk for solid-state storage. That separation effectively unwound WD's $19 billion acquisition of SanDisk a decade earlier. Under the new structure, the entry-level WD Blue SN5100 becomes the SanDisk Optimus 5100, mid-tier WD Black drives shift to Optimus GX, and high-end WD Black SSDs become Optimus GX Pro. The Optimus 5100 uses slower quad-level cell flash, the GX 7100 steps up to triple-level cell memory, and the GX Pro 8100 adds a PCIe 5.0 interface and dedicated DRAM cache. SanDisk offered no timeline for its WD Green and WD Red drives. The rebranding arrives as SSD prices climb on demand from AI data centers -- volatility that prompted Micron last month to discontinue its Crucial-branded consumer drives and RAM.

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