Tailwind CSS Lets Go 75% Of Engineers After 40% Traffic Drop From Google

Adam Wathan, the creator of the popular CSS framework Tailwind CSS, has let go of 75% of his engineering team -- reducing it from four people to one -- because AI-generated search answers have decimated traffic to the project's documentation pages. Traffic to Tailwind's documentation has fallen roughly 40% since early 2023 despite the framework being more popular than ever, Wathan wrote in a post. The documentation is the primary channel through which developers discover Tailwind's commercial products, and without that traffic the business has struggled to sustain itself; revenue has dropped close to 80%. The reduced team also means Wathan cannot currently prioritize implementing LLMS.txt, a proposed feature that would make documentation more accessible to large language models. "Tailwind is growing faster than it ever has and is bigger than it ever has been, and our revenue is down close to 80%," he wrote in the forum post.

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