TV Makers Are Taking AI Too Far

TV manufacturers at CES 2026 in Las Vegas this week unveiled a wave of AI features that frequently consume significant screen space and take considerable time to deliver results -- all while global TV shipments declined 0.6% year over year in Q3, according to Omdia. Google demonstrated Veo generating video from a photo on a television, a process that took about two minutes to produce eight seconds of footage, The Verge writes in a column. Samsung presented a future where viewers ask their sets for sports predictions and recipes to share with kitchen displays. Hisense showed an AI agent that displays real-time stats for every soccer player on screen, a feature requiring so much space the company built a prototype 21:9 aspect ratio display to accommodate it. Demos repeatedly showed video shrinking to make room for sports scores and information when viewers asked questions -- noticeable on 70-inch displays and likely worse on anything 50 inches or smaller. Amazon's Alexa Plus can jump to Prime Video scenes based on verbal descriptions. LG's sets switch homescreen recommendations based on voice recognition of individual family members.

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