Are Trader Joe’s tote bags the last vestige of American soft power? | Dave Schilling

No one wants to visit us any more - but they might pay $50,000 for a bag you could get here for $3

There aren't many escapes from the grim onslaught of terrible news these days. You can stare at a blank wall, obsessively count the hairs on your arm, or, in a true moment of desperation, ponder the state of global fashion. I prefer the last one. I love being on the cutting edge of style, peacocking out in the decaying slopfest that is our planet. A crisp, well-made suit is a cure for all manner of emotionally trying times. I relish being hyper-aware of the goings-on of fashion, so I was one of the first sorry souls to learn of the current global obsession with flimsy canvas Trader Joe's shopping bags.

For those unaware, Trader Joe's is an American grocery store chain known primarily for its affordable prices, whimsical tropical branding, and heart-attack-inducing parking lots - apparently designed to be small because the stores themselves are so tiny that they can't justify more spaces. I don't naturally see the use in swanning about with a tote bag promoting a demolition derby disguised as a market, but I'm not most people.

Dave Schilling is a Los Angeles-based writer and humorist