Setapp Mobile To Close in February as Alternative iOS App Store Economics Prove Untenable

MacPaw, the Ukraine-based developer, has announced that Setapp Mobile -- its alternative iOS app store for European Union users that launched in open beta in September 2024 -- will shut down on February 16, 2026, citing "still-evolving and complex business terms" for alternative marketplaces that don't fit its current business model. Alternative iOS stores became possible under the Digital Markets Act but face challenges including Apple's controversial Core Technology Fee, which Epic Games CEO Tim Sweeney has called "ruinous for any hopes of a competing store getting a foothold."

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