Pinterest Cuts Up To 15% Jobs To Redirect Resources To AI

Pinterest said on Tuesday it would trim its workforce by less than 15% and reduce office space, as the social media company looks to reallocate resources to AI-focused roles and initiatives. From a report: The announcement comes as the company competes with TikTok and Meta-owned Facebook and Instagram for digital advertising budgets, as these platforms continue to draw marketers with their extensive user base. Pinterest had 5,205 full-time employees as of September 2025. The latest job cut would translate to less than 780 positions. Top executives at the World Economic Forum's annual meeting said while jobs would disappear, new ones would spring up, with two telling Reuters that AI would be used as an excuse by companies which were planning layoffs anyway. Last week, design software maker Autodesk also announced a 7% job cut to redirect investments to its cloud platform and AI efforts.

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