LA fire department paid celebrity PR firm $65,000 to shape messaging after Palisades fire

LAFD's non-profit, which raised large sums after 2025 fires, hired firm amid growing criticism over handling of disaster

The official non-profit for the Los Angeles fire department has acknowledged that it had paid $65,000 to hire a leading communications agency to represent the agency last year.

The move came as the department was facing growing criticism over its handling of the Palisades fire.