Thinking of trashing a small business on social media? Please, think again

Online pile-ons can destroy small businesses. Save the derision for big companies that can weather social media storms

A viral Reddit post mocks a $22 grilled cheese sandwich and helps to sink a Bay Area shop. A restaurant owner is forced to push back on a viral complaint. A small business owner in Maine faces a viral backlash after posting a No ICE" sign. The owner of a furniture store mistakenly receives backlash after being confused with another store. An influencer calls out a South Carolina boutique in a TikTok video after a negative shopping experience.

I have had countless bad experiences at small businesses. I have eaten cold pasta and seen mice scurry behind a table. I don't go back. Sometimes, when the experience is particularly great, I'll give a quick good review on Google. But when I have had a bad experience? Never. Ever.