Romance Publishing Has an AI Problem and Most Readers Don't Know It Yet

The romance genre -- long the publishing industry's earliest adopter of technological shifts, from e-books to self-publishing to serial releases -- has become the front line for AI-generated fiction, and the results as you can imagine are messy. Coral Hart, a Cape Town-based novelist previously published by Harlequin and Mills & Boon, produced more than 200 AI-assisted romance novels last year and self-published them on Amazon, where they collectively sold around 50,000 copies. She found Anthropic's Claude delivered the most elegant prose but was terrible at sexy banter; other programs like Grok and NovelAI wrote graphic scenes that felt rushed and mechanical. Chatbots struggled broadly to build the slow-burn sexual tension romance readers crave, she said. A BookBub survey of more than 1,200 authors found roughly a third were using generative AI for plotting, outlining, or writing, and the majority did not disclose this to readers. Romance accounts for more than 20% of all adult fiction print sales, according to Circana BookScan, and the genre's reliance on familiar tropes and narrative formulas makes it especially susceptible to AI disruption.

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