Apple and Google Agree To Change App Stores After 'Effective Duopoly' Claim

Apple and Google have agreed to a set of commitments to the UK's Competition and Markets Authority that will prevent them from giving preferential treatment to their own apps and require greater transparency around how third-party apps are approved for sale. The CMA announced the measures on Tuesday, seven months after it declared that the two companies held an "effective duopoly" over the UK's mobile app ecosystem. Both companies also committed to not using data gathered from third-party developers in ways the regulator deems unfair. The CMA granted both app stores "strategic market status" in October 2025, a designation that gave it the authority to demand changes. CMA head Sarah Cardell called the commitments "important first steps" and said the regulator would "closely monitor" implementation. Technology analyst Paolo Pescatore described the announcement as a "pragmatic first step" but noted some may see it as "addressing the low-hanging fruit." The UK's app economy is the largest in Europe by revenue and number of developers, generating an estimated 1.5% of the country's GDP.

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