‘Traditional TV viewing for teens and tweens is dead. Not dying. Dead.’

But AwesomenessTV still wants to package shows with creators like Meg DeAngelis up for traditional channels, according to chief executive Brian Robbins

Brian Robbins, the chief executive of multi-channel network (MCN) AwesomenessTV, clearly knows the value of a punchy soundbite to wake up the audience at a television industry conference.

"Everyone knows that traditional TV viewing for teens and tweens is dead. Not dying. Dead," Robbins told the audience at the MIPTV conference in Cannes.