WPP to merge ad agencies and cut jobs in radical shake-up to counter AI threat

Group aims to be simpler, lower-cost, AI-enabled business' and achieve 500m of annual savings by 2028

The beleaguered advertising group WPP has announced a radical restructure to counter the threat posed by the AI revolution, including merging its ad agencies and cutting jobs.

Aiming to be a simpler, lower-cost, AI-enabled business", the London-based company laid out plans to achieve 500m of annual savings by 2028, at a cost of 400m over two years.