McDonald’s CEO’s awkward taste test sparks mocking online: ‘His aura screams kale salad’
by Sara Braun from US news | The Guardian on (#73YPH)
Video of Chris Kempczinski trying new product' the Big Arch burger criticized for feeling forced and corporate
Business leaders are increasingly placing themselves in front of the camera, in an effort to appear more relatable to a social media-first audience. When it goes well, it can be a huge hit. When it doesn't, you risk becoming the subject of online ridicule.
In the recent case of Chris Kempczinski, the McDonald's CEO and president, it's the latter.
Continue reading...