Stout clobber? Guinness tie-up features £1,295 ‘pub carpet jumper’

Brand enlists JW Anderson to help brew up 17-piece range of luxury fashionwear, from beer towel' shorts to branded trousers and tops

You too can look like a pub carpet - and for the bargain price of 1,295. Such sartorial elegance - perhaps an option for anyone stepping out to celebrate St Patrick's Day this week - is the aesthetic love-child of a partnership between Guinness and the luxury clothing brand JW Anderson.

The tie-up, launched earlier this month, allows fashionistas to get their hands on a range of Guinness wear that exploits the continuing metamorphosis of the black stuff" from unfashionable pub staple to social media status symbol.