Much ado about protein
Why is my local Target selling protein powder in the tampon aisle? An investigation.This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they're going to change your life. Opt in for Optimizer here.
Wellness crazes come and go, but protein is forever. At least that's how it feels as the algorithm subjects me to the latest protein-related wellness trend: a video of a gym bro whipping up a piping hot plate of boy kibble.
Boy kibble is not complicated. According to influencers and trend pieces alike, it's a humble meal of ground beef and white rice. Yes, that's it. The beef provides fat and protein, while the wh ...