Apple Prepares To Add Search Ads To Apple Maps

Apple is reportedly preparing to add search ads to Apple Maps, "and it could start to roll out to users by the summer," reports AppleInsider, citing sources from Bloomberg (paywalled). From the report: Apple will make an announcement as soon as March. This will bring ads to search queries within the navigation app, which will operate similar to Google's advertising system. Retailers and brands will be able to bid for ad spots located against search queries for specific terms, such as types of food or services. The winning bid will be able to show an ad at the top of the results, pointing to a related location for that business. Apple also announced in January that it would add more ads within the App Store, starting March in the UK and Japan.

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