GoPro is cutting 23 percent of its workforce
The GoPro Max2 is the company's most recent action camera, launched in September 2025. | Image: GoProGoPro has announced plans to cut nearly a quarter of its workforce in an effort to return to profitability, after struggling with increased competition and declining revenue.
The cuts, announced in a Form 8-K filing, are expected to amount to 145 jobs, roughly 23 percent of GoPro's 631 employees, and could cost GoPro as much as $15 million in severance payments and healthcare benefits. The company says the cuts will be implemented during the second quarter of 2026, and most of the layoffs will be completed by the end of the year. The company previously laid off workers in two separate rounds in 2024.
GoPro had expected to return to profita ...