Rams' new uniforms bring back retro elements as team simplifies look
In what appears to be a growing trend of "less is more" as it pertains to NFL uniforms, the Los Angeles Rams have simplified theirs while getting back to their roots somewhat as the organization enters the second decade of its second stint in Tinseltown.
While casual observers of football fashion may not notice much, uniform aficionados will note subtle changes - namely the departure from the gradient numbers on the blue jerseys, the return of horns that wrap around the jersey shoulders and addition of white pants as the club officially scraps the "bone" look it had steadily moved away from as its primary road threads following its introduction in 2020.
"At the forefront of the brand update is a cleaner, more refined presentation of the Rams' visual system. The LA monogram logo has been simplified with the removal of gradient coloring in favor of a solid finish, a change influenced by fan and partner feedback. The Ram head logo has also been enhanced to appear bolder and tougher for a fiercer expression, and the horn features a sharper, more defined point," team revealed during its announcement on April 16.As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us," Kathryn Kai-ling Frederick, the organization's chief marketing officer, said in a statement.
It's a modern refinement - elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team."
So fresh, so clean. pic.twitter.com/57d2w2L3wb
- Los Angeles Rams (@RamsNFL) April 16, 2026
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This article originally appeared on USA TODAY: Rams' new uniforms add horns to shoulders, bring back white pants