Spotify Adds 'Verified' Badges To Distinguish Human Artists From AI

Spotify is adding "Verified by Spotify" badges to distinguish human artists from AI-generated personas, using signals like linked social accounts, consistent listener activity, merchandise, and concert dates. The BBC reports: The world's most-used music streaming service said the 'Verified by Spotify' text and green checkmark icon would appear next to artist names when they meet "defined standards demonstrating authenticity." This could include having linked social accounts on their artist profile, consistent listener activity or other "signals of a real artist behind the profile," the company said, such as merchandise or concert dates. In its blog post, Spotify said "more than 99%" of the artists listeners actively search for will be verified, representing "hundreds of thousands of artists." It said the process would prioritize acts with "important contributions to music culture and history", rather than "content farms," with the platform rolling out verification and badges over the coming weeks.

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