Bills news: WR Keon Coleman knows the pressure to perform is on

from on 2026-05-20 12:02 (#75RD4)

Four months ago, Buffalo Bills owner Terry Pegula made headlines when, during a press conference about the firing of former head coach Sean McDermott, he interrupted Brandon Beane to say that McDermott and the coaching staff pushed Buffalo to select wide receiver Keon Coleman with the No. 33 overall selection in the 2024 NFL Draft.

Those awkward comments put Coleman's inconsistent first two seasons back under the microscope, and the embattled wideout knows he is entering a pivotal third season in Western New York. With the Bills gathering at the team's facilities for Offseason Training Activities (OTAs), Coleman met with the media for the first time since Pegula's attention-grabbing comments.

Today's edition of Buffalo Rumblinks leads off by hearing from Coleman on why he is facing a make or break" year with the Bills.

Check out the stories about how Coleman knows he must perform on the field this year, and then let us know in the comments section how much confidence you have in Coleman to fulfill his potential.

Keon Coleman facing make or break" year

In his first time meeting with the media since catching strays from Terry Pegula during the Sean McDermott press conference, Keon Coleman admits he is facing a critically important third season in the NFL.

For me, it's make it or break it," Coleman said after Tuesday afternoon's voluntary practice at One Bills Drive. You're s-, you might not be here. Simple as that."

Coleman has faced plenty of criticism during for his effort and for his maturity, being benched twice during his rookie season and once last year for being tardy. While he hasn't directly come out and said it, with his comments made after firing McDermott, it's certainly fair to question whether Pegula believes that Buffalo squandered its high draft pick on Coleman.

Coleman said all he can do is focus on his game and on finding ways to improve as a valuable pass catcher for Josh Allen this year. Through his first two seasons, Coleman has recorded 67 catches for 960 yards and eight touchdowns in 26 regular-season games with five catches for 68 yards and one touchdown in five playoff games.

Even more Bills news

Hear from new Bills coach Joe Brady after Buffalo opens its spring practice sessions. Plus, learn why tight end Dalton Kincaid opted to skip offseason knee surgery; see how defensive end Michael Hoecht is making great progress as he works his way back from an Achilles injury; find out which players could make or break Buffalo's Super Bowl dreams this year; and more!

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