Rooster Teeth plays the video game: ‘We’re competing with Netflix and HBO’

Digital veteran Burnie Burns talks YouTube, Lazer Team, GamerGate and why PewDiePie isn't his main competition any more

"We were three years late to YouTube! We didn't join YouTube until late 2008, because when we first looked at it, honestly, I viewed them as a competitor. But then it grew to the point where if you wanted to be part of the conversation, you had to be on YouTube."

Burnie Burns, co-founder and creative director of Rooster Teeth, is sitting in the company's booth in the basement of Cannes' Palais des Festivals at the MIPTV television industry market, one of a number of digital production companies here to parlay massive YouTube popularity into licensing deals with broadcasters.

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