Adobe Adds Its AI Assistant To Premiere, Illustrator and InDesign

Adobe is expanding its Firefly AI assistant into Premiere, Illustrator, InDesign, and Frame.io, where it can automate all sorts of tasks such as organizing clips, renaming assets, adding interview markers, rearranging layers, and finding missing fonts. It's available starting today as part of a public beta. TechCrunch reports: Adobe is slowly transforming Firefly to increasingly resemble Canva, at least when it comes to AI features, loading up the app with AI tools that can generate images, videos and storyboards. The company is now adding a new feature called Elements that can save AI-generated characters, objects and locations for later use. Firefly is also getting a Projects feature that can store existing assets in one place, and share context. This could be useful for teams creating a video series or brand campaigns. Both of these features are currently available in a private beta. The company said users can now describe a brand and its style, or upload existing collateral, in Firefly to have it generate a brand kit, complete with logos, brand identity and color palettes, or even generate product videos from photos. Users can also create storyboards to create videos.

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