Disney+ Explores a Free Tier As YouTube Draws TV Viewers

Disney is exploring a free tier for Disney+ that would make some content available without a subscription. According to Nielsen data, the three largest free streamers accounted for 18.7% of watch time on U.S. TVs in April, up from 16.8% a year earlier and 12.7% in April 2024. Business Insider reports: Product and tech chief Adam Smith spoke about enabling free-tier content during a streaming town hall on Thursday afternoon, one staffer said. Smith didn't share a timeline for this initiative or a sense of the scope, this person added. A person familiar with Disney's streaming strategy said these talks are part of an ongoing discussion about concepts to better serve fans. Currently, the Disney+ and Hulu bundle costs $12.99 a month with ads or $19.99 without ads at full price.

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