Facebook considers giving up and becoming TikTok
Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok - changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today that the platform will begin testing a "reimagined experience" later this year that will put a subset of users into a "full-screen video the moment they open the app."
Meta didn't share examples of what its experimental new interface will look like, only that it will initially roll out to countries with a noted preference for video content, with a potential expansion planned for the US next year. These tests are driven by ...