Publishers Are Losing Google Traffic As AI Answers Replace Links

alternative_right shares a report from Axios: Google has basically stopped sending people to websites (including our site) for answers and information. Instead, it's using AI to answer them on its platform, in its words. Chartbeat data shared with Axios shows Google Search traffic to publishers fell 34% over the past year. That pain is regressive. Over the past two years, small publishers lost 60% of referrals from search overall, medium publishers 47%, large publishers 22%.

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