Google raises prices on the TV Streamer and Nest cameras effective today
- The Google TV Streamer has jumped from $100 to $150 at the Google Store and Best Buy.
- Retailers including Amazon may still have older stock at the original price, but supplies could disappear quickly.
- The Nest lineup also gets across-the-board markups, with all five Nest cameras and doorbells seeing price increases of $20 to $50.
If you've been holding off on picking up Google's smart home hardware, your hesitation just got a lot more expensive. The tech giant has quietly increased prices across its streaming and security hardware lineup.
The Google TV Streamer arrived in 2024 for $100, replacing Chromecast as Google's flagship streaming box. It was also pretty easy to find below that price, with holiday discounts knocking a few bucks off. Now, Google has quietly bumped up the device's price by $50 to $150, as spotted by 9to5Google.
The new price is already appearing at Google Store and Best Buy, though some retailers are still selling remaining stock for $100. For example, not all listings have been refreshed by Amazon yet. If you are fast enough, you may be able to pick up older stock at launch prices before it is cycled out.
Google mentions increased component costs, with the Streamer's 4GB of RAM and 32GB of storage making memory costs a likely factor behind the increase. Other recent Google hardware has already been under the same broader cost pressures.
The Nest lineup is taking a hit, too. Google has increased the price of all five of its currently available cameras and doorbells by $20 to $50. The battery-powered Nest Cam is now $200, up from $180, while the second-generation wired Nest Cam Outdoor jumps from $150 to $200.
The third-generation wired Nest Cam Indoor rises to $130 from $100. Both the wired and battery Nest Doorbells now cost $200, up from $180.
Interestingly, the Nest Cam with Floodlight bundle is still priced at $280, and the Nest Hub, thermostats, and the new Google Home Speaker remain unchanged for now.
These changes went into effect August 31, Google says, and with component costs still a big part of hardware pricing, it may be a lot harder to find these older launch prices.