Is the #SelfieEsteem campaign anything more than an internet gimmick?

Good Morning Britain launches campaign to improve body image, but is the sharing of selfies to fight against an image-obsessed world not a contradiction?

Selfie-esteem might be the worst portmanteau since smartch (smart watch), and it's definitely worse than phablet (phone and tablet). But selfie-esteem, we are told, is tied to the practice of taking selfies.

Women will take five selfies before being happy with the sixth effort, a survey has found, while men tend to post their fourth attempt.

We're encouraging you to post the 1st & unfiltered selfie for @gmb #SelfieEsteem campaign (hair & make-up allowed!!) pic.twitter.com/CFAqJPh1El