Article 8MF5 Tinder hits back at research claiming 42% of its users have partners

Tinder hits back at research claiming 42% of its users have partners

by
Stuart Dredge
from Technology | The Guardian on (#8MF5)

Dating app says it's not rife with married flirters: 'simple logic should reveal that it's essentially impossible for any of these claims to be accurate'

Dating app Tinder has rejected research that estimated that 42% of its users are either married or in a relationship.

A spokesman told the Guardian that the figures by GlobalWebIndex strongly contradicted its own internal numbers, and criticised the methodology of the survey.

The single largest age group on Tinder, making up more than half of our entire user base, is 18-24. More than 93% of UK residents in that age range have never been married, according to the UK's office of National Statistics.

Without revealing any data about our users, simple logic should reveal that it's essentially impossible for any of these claims to be accurate. Their methodology seems severely and fundamentally flawed."

"Our Tinder findings came from a recent study of 47,622 internet users aged 16-64 across 33 countries.

Reference to ONS marital data is irrelevant, and of the 621 who say they use Tinder, almost all are from the 16-34 age group. Tinder's assertion that our methodology is severely and fundamentally flawed is simply not correct.

Related: Tinder: the 'painfully honest' dating app with wider social ambitions

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