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With more than one billion monthly viewers, YouTube is the biggest online video service - but in 2015, there are plenty of companies hoping to take a bite out of it.
Videos uploaded directly to Facebook are currently being watched more than 3bn times a day; startup Vessel is offering big YouTube stars more money if they give it three-day exclusivity on new videos; and Snapchat and Spotify have both expanded into video.
Related: Snapchat adds entertainment and news with Discover
Related: Vessel founder: 'Companies realise it's a chance to redefine the next generation of TV'
Related: PewDiePie, Zoella and who else? What the UK watched on YouTube in 2014
Related: YouTube and Google win lawsuit in free speech battle over anti-Muslim film
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