Pinterest introduces 'buyable pins' allowing direct product purchase
by Hannah Jane Parkinson from Technology | The Guardian on (#AB1Y)
Social photo-sharing service moves into e-commerce, creating option for users to browse items by price and colour - and purchase with a click
Social photo sharing service Pinterest is introducing a "buy button" allowing users to purchase products pinned to its boards.
The site and mobile app has long been the destination for browsing aspirational products, such as home ware, clothing and gadgets, but until now there has been no purchase option for users.
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