Article AB4B Your Instagram feed is about to be invaded by more ads

Your Instagram feed is about to be invaded by more ads

by
Samuel Gibbs
from Technology | The Guardian on (#AB4B)

Facebook-owned photo-sharing service forges ahead with advert plan, opening it up to local and global marketers

Instagram is opening up its advertising to all businesses regardless of size to expand its money-making efforts, meaning more ads in user feeds.

The company also said that it was going to expand its advertising targeting features based on user interests, age, gender and demographic, using the photos they take as well as integration with Facebook's behavioural ad profiling.

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