Reddit's mysterious button experiment is over

What started as an April Fools' Day prank, before gaining unexpected momentum in recent weeks, went out with a whimper

After two months, and more than a million clicks, the weirdest social experiment on the internet is over: Reddit's Button has hit zero.

And it ended, not with a bang, but a whimper: hiding behind the end of the countdown was nothing more than a simple message reading: "The experiment is over." Even that was underwhelming, having been accidentally revealed multiple times owing to server crashes.