Apple Music interview: 'Algorithms can't do it alone – you need a human touch'

Jimmy Iovine and Eddy Cue train their sights on Spotify, YouTube and other rivals: 'Most of these other companies see themselves as utilities'

Apple isn't just gunning for Spotify with its new Apple Music streaming service. It's gunning for radio broadcasters.

Its combination of live radio station Beats 1 and a range of non-live stations programmed by DJs aims to seduce listeners away from traditional radio, and then sell some of them a $9.99-a-month streaming subscription.