Amazon wants to turn your neighbor into your deliveryman

The e-tailing giant reportedly developing a mobile app On My Way that would pay participating members of the public to deliver goods

Amazon.com is considering recruiting the man on the street to deliver packages to the rest of his neighborhood.

The e-tailing giant is developing a mobile app that would pay participating members of the public to deliver goods, according to a report in the Wall Street Journal. The low-tech meets hi-tech move is the latest in a long list of schemes to cut the costs of one of the most expensive parts of the Amazon business model, namely doorstep delivery.