Wearable fitness gadget maker Fitbit valued at more than £2.5bn
by Press Association from Technology | The Guardian on (#BNVZ)
Company prepares for strong start as listed company after selling nearly 11m fitness tracking devices last year
Wearable fitness gadget maker Fitbit has been valued at more than $4bn (2.5bn) as it prepares for a flying start as a listed company.
The firm, which makes wristbands that track a user's daily steps and calories burned, priced its shares at a higher-than-expected $20 each on Wednesday night. It will raise around $732m (463m).
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