Is 'corporate wellness' the big new thing that will keep Fitbit ahead of the pack?
by Samuel Gibbs from Technology | The Guardian on (#BRXT)
Activity tracking pioneer is valued at $4bn and could be about to come to a workplace near you as personal fitness goes corporate
You may have heard of Fitbit, you may even have worn one of its trackers to count your daily steps, but it's unlikely you would have expected the clamour for its shares to send them soaring 50% when they floated in New York yesterday.
Shares in the firm responsible for the gadget took off at a sprint, jumping from their $20 initial price to more than $30 in early US trading to value it at around $6bn - despite the company already having raised its expectation of the price this week and putting additional shares into the float. The stock closed at $29.68.
Continue reading...