Computer says no: Amazon uses AI to combat fake reviews
by Samuel Gibbs from Technology | The Guardian on (#C1YT)
Retailer uses artificial intelligence to fight astroturfing by putting greater emphasis on verified and helpful reviews
Amazon is using artificial intelligence to combat fake product reviews and inflated star ratings.
It is employing a new AI machine-learning system that the online retailer built in-house to boost the prominence and weight of verified customer purchase reviews, those marked as helpful by other users and newer, more up-to-date critiques on its site.
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