Less than half of UK adults are aware ads fund free content online
by Jasper Jackson from Technology | The Guardian on (#CYWR)
YouGov survey will concern newspapers, social networks and music streaming sites that are seeing consumers turn to ad-blocking software
Less than half of UK adults know that most free content online from services such as newspapers, social networks and music streaming sites is funded by advertising.
The figures - from a survey by YouGov commissioned by the Internet Advertising Bureau - will make worrying reading for ad-reliant web companies that are seeing consumers turn to ad-blocking software.
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