Lego Jurassic World review – enjoyable if predictable family fun
by Robert Rattley from Technology | The Guardian on (#D3A5)
The Lego gaming series continues with another blockbuster licence and another child-friendly puzzle adventure
Every year the global strategy consultancy Brand Finance releases a list of the world's most powerful brands. In 2014, Ferrari topped the chart, but this February, the Italian super car manufacturer was usurped by a toy. It was, of course, Lego.
This classic product, conceived over 60 years ago, has proved infinitely extendible in the modern era. The Lego Movie, a film based on the toy, was itself turned into a series of Lego playsets, while Minecraft, a game often referred to as digital Lego, is now available in plastic form. It's a perfectly circular business.
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