Senior leaders suffocate creativity by trying to control it

Instead of believing they have all the answers, leaders need to be comfortable with uncertainty and making mistakes to unleash creativity

Too many senior leaders want to be the hero, believing they are responsible for all creative output. This is unfair and exhausting. By trying to control it, they kill it. The only way to guarantee great output is to create the conditions for those around you to bring their genius to the fore; whether that's your people, customers, agencies or suppliers. When we create the conditions and step back unattached from the output, brilliance inevitably comes knocking. To avoid suffocating creativity, here's what we need to be wary of: