Women less likely to be shown ads for high-paid jobs on Google, study shows

Automated testing and analysis of company's advertising system reveals male job seekers are shown far more adverts for high-paying executive jobs

Female job seekers are much less likely to be shown adverts on Google for highly paid jobs than men, researchers have found.

The team of researchers from Carnegie Mellon built an automated testing rig called AdFisher that pretended to be a series of male and female job seekers. Their 17,370 fake profiles only visited jobseeker sites and were shown 600,000 adverts which the team tracked and analysed.