Spotify bites back at Apple Music with weekly ‘mixtape’ playlist for each user
by Stuart Dredge from Technology | The Guardian on (#EW86)
Discover Weekly will offer two hours of music based on users' listening habits and those of similar fans
The music-streaming battle between Apple Music and Spotify isn't just about which one has the Taylor Swift album: it's about which one has the best playlists, and the ability to recommend them to the listeners who'll love them.
Apple Music made a strong start on the first of those: the service has won plaudits for its deep collection of programmed playlists. Now Spotify is fighting back on a related front: personalisation.
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