Article EW86 Spotify bites back at Apple Music with weekly ‘mixtape’ playlist for each user

Spotify bites back at Apple Music with weekly ‘mixtape’ playlist for each user

by
Stuart Dredge
from Technology | The Guardian on (#EW86)
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Discover Weekly will offer two hours of music based on users' listening habits and those of similar fans

The music-streaming battle between Apple Music and Spotify isn't just about which one has the Taylor Swift album: it's about which one has the best playlists, and the ability to recommend them to the listeners who'll love them.

Apple Music made a strong start on the first of those: the service has won plaudits for its deep collection of programmed playlists. Now Spotify is fighting back on a related front: personalisation.

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